Expert in motivational analysis, attitudinal segmentation and group trends through social networks. Master in Social Management, trained as a Clinical Psychologist with several international specialization courses in market research. She has twelve years of experience in Market Research. She worked for the multinationals Cimagroup (Director of Qualitative Studies), Synovate (Director of Qualitative Studies), IPSOS (Director of Qualitative Studies), EUREKNOW (Director of Studies), JANUS (President and Director of Studies) conducting market studies for Nestlé, Claro, Kraft, Bank of Guayaquil, Diners Club, Pepsi, Sab-Miller, Confiteca, Life, CNT, among others.